68 :: Why Your Sales Pitch Isn’t Working…Because You’re Selling the Product Instead of the Story

What if the difference between getting ignored and getting a “yes” has nothing to do with your product…and everything to do with your story?

In this episode, Bradley Hartmann sits down with filmmaker and longtime friend Jack Kennedy to unpack the real sales, marketing, and networking strategies behind launching his independent movie, You Are Here, across the country. From convincing theater owners to host red carpet events to rallying audiences city-by-city through personal relationships, Jack reveals how persistence, storytelling, and understanding financial incentives can open doors most people assume are locked. Whether you work in sales, run a business, or are chasing an ambitious goal, this conversation is packed with practical lessons on rejection, networking, negotiation, and building momentum when nobody believes in your vision yet.

In this episode you will

• Learn how to use storytelling and relationship-building to create trust, lower resistance, and open doors to bigger opportunities.
• Discover why understanding how other people make money is the key to becoming more persuasive in sales and business.
• Hear powerful insights on handling rejection, leveraging your network, and staying optimistic while pursuing a long-term dream.

Press play to learn how relentless persistence, authentic relationships, and a compelling story can help you win bigger opportunities in business and life.

Want the full backstory on how Jack convinced Bradley to invest in the film? Check out Episode 49 for the original pitch behind You Are Here.

The Craft of LBM Sales Podcast is presented by GenetiQ—the next evolution of ERP.

If you’re ready to stop competing on price and start having the right sales conversations that win business, send us a note at info@bradleyhartmanandco.com or visit our website and click on Increase Sales.

In The Craft of LBM Sales, we tackle real-world sales challenges in the lumber and building materials industry, including handling sales objections, improving phone sales, and what to do when you can’t close deals. Learn how to land new business, strengthen your negotiation skills, and build a reliable sales pipeline, even if you currently have no sales process in place. We also explore proven sales techniques, value selling strategies, overcoming sales rejection, hitting your sales goals, and navigating tough conversations around discounting.

New podcasts are dropped every Monday and Wednesday.